2018 Broadmoor Pikes Peak International Hill Climb

TAG Heuer has established its presence as the Official Timekeeper of the Broadmoor Pikes Peak for the third consecutive year in a row.

28thJune 2018– Pikes Peak International Hill Climb is the second oldest car and motorcycle race in the United States. The race is held in the southern front rage of the Rocky Mountains and is located in Pikes Peak, Colorado.  Pikes Peak is a wild race and one that can be truly enjoyed. It is a race against the clock in a particular atmosphere.  Twenty kilometers of climbing between trees on one side and a harrowing cliff on the opposite side. With 156 turns, you are sure to get dizzy trying to follow the racers.

Another unique condition with this race that makes it challenging is due to its altitude.  At the start of the race, the altitude is 2862 meters and at the finish line 4302 meters. At these heights, the engines suffer from lack of air.  Perilous danger is never too far away. Pikes Peak, also known as “The Race to the Clouds”, offers unique challenges to race car drivers alike, and thorough enjoyment for the spectators as well.  It offers an adrenaline charge like no other race can.

In the build-up to the race, TAG Heuer challenged the race car drivers with the hashtag #DontCrackUnderPressure, referring to their new advertising campaign slogan. Notably, this slogan was also used in campaigns between 1991 and 1994.

French driver, Romain Dumas, completed the Race to the clouds in 7:57:148. Setting a new record, beating the previous overall record of 8:13:878. Dumas also became the first driver to finish the course in under eight minutes.


TAG Heuer and the Pikes Peak International Hill Climb both share a very rich history in the sport of motor racing. The Pikes Peak race was first established in 1916. Which also happens to be the same year that TAG Heuer launched their first Mikrograph.  The Mikerograph was the first chronograph that was 1/100 of a second accurate.

It is these same superior chronographs that have been used for sporting events throughout the world and paved the way for TAG Heuer to become the official timekeeper for some of the most considerable events in motor racing throughout history, such as, the Monaco Grand Prix, the Carrera Panamericana, and even the Indy 500.


About Matheu’s Fine Watches & Jewelry

Matheu’s Fine Watches & Jewelry has been providing quality products and professional services to the metropolitan Denver, CO area since 1951.  The very first watch repair and service facility ever opened in Colorado. Dan Matheu, watchmaker, pioneered watch repair and services in Colorado.  Today, Scott Matheu is at the helm steering Matheu’s Fine Watches & Jewelry. With his vision, Scott opened a watch store in Highlands Ranch and has made Matheu’s Fine Watches & Jewelry not only one of the largest watch stores to provide watch repair in Parker, CO but also the entire state.

Whether you need watch repair in Parker, CO, watch engraving, or even if you have an antique watch that you would like appraised, you can count on Matheu’s Fine Watches & Jewelry to provide you with superior service each and every single time. With one of the largest service centers in the metropolitan Denver, CO we are not only able to provide watch repair in Parker, CO but to the entire 50 states as well.

Matheu’s Fine Watches & Jewelry is also a factory authorized service center for Cartier, Tag Heuer, Philip Stein, Swiss Army and many more brands. When you use Matheu’s Fine Watches & Jewelry for your watch repair in Parker, CO, you can rest assured knowing that you will receive our (3) three-year warranty on major watch repairs that we provide. If you are looking for the best watch repair service center throughout the United States, you cannot go wrong when you choose Matheu’s Fine Watches & Jewelry. With certifications from not only AWCI but SAWTA too, we not only stand out from the pact; we lead it.