What You Should Know About TAG Heuer Watches | Insight from Your Trusted Highlands Ranch, CO Watch Repair Service Provider

Photo By Alones at Shutterstock

There’s no better feeling than owning a watch you love, and you have tons of great brands to choose from when it comes to luxury watches. In fact, there are so many different brands that it can be tough to make a decision. The good news is, a little research goes a long way when it comes to choosing a watch. If you’re thinking about purchasing a TAG Heuer watch, there are some things you should know about TAG Heuer watch repair and the history of the brand. Before you invest in a TAG Heuer watch in Highlands Ranch, CO, here’s what you need to know.


One of the coolest parts about the TAG Heuer brand is the fact that it has roots in the sporting world. The brand’s founder, Edouard Heuer, helped TAG Heuer build a strong reputation for making innovative watches that did a great job of accurately keeping time. Because of this, TAG Heuer was a household name when it came to timing sporting events in the 1920s. In 1933, TAG Heuer released a dashboard stopwatch for cars, the first of its kind.

While this is more of an interesting fact than anything, TAG Heuer’s roots in sporting events mean the watches are built for precision timekeeping and durability. You don’t have to worry about paying for TAG Heuer watch repairs all the time because their watches are made to last a long time with regular maintenance.

First in Space

We’re proud to carry TAG Heuer watches in our Highlands Ranch, CO, watch shop partly because of the quality of their watches, but also because of the rich history behind the brand. One of the coolest parts of the TAG Heuer brand history is that a Heuer watch was the very first Swiss watch in space.

Quality should be a big concern when you’re shopping for a watch, especially if you don’t want to spend a fortune on TAG Heuer watch repair. Considering the great achievements of the TAG Heuer brand and how many things they were able to achieve before other watchmakers, TAG Heuer is certainly a brand you can trust for quality.

Watches that are used in demanding situations like this are generally built with better quality and durability in mind, and TAG Heuer watches are no exception.

Insane Speed

Watch accuracy is determined by how fast the watch movement is, which in turn determines how small of a measurement of time that watch can read. There was a time when a 36,000 vph movement that could read tenths of a second was considered top of the line, but that all changed when TAG Heuer hired Guy Sémon. Sémon went on to design three movements in a relatively short period of time, including the Mikrograph (360,000 vph), Mikrotimer (3,600,000 vph) and Mikrogirder (7,200,000 vph).

These watches were designed using a dual architecture movement that’s capable of reaching much higher speeds. In the Mikrogirder, there are three tiny oscillating blades that allow it to measure time so accurately.

One thing to keep in mind is that the complex nature of some TAG Heuer watches can drive up TAG Heuer watch repair costs. The good news is, the fact that these watches are built more precisely means you aren’t as likely to have to visit a TAG Heuer watch repair shop.

The Heuer Monaco

TAG Heuer has long had a history involving some of the world’s biggest sports, but its roots in racing are absolutely undeniable. While there are a lot of watches that have close ties with the racing world, it’s hard to say any watch represents racing more than the Heuer Monaco.

The big claim to fame for the Heuer Monaco is that it was worn in the 1971 film Le Mans by actor Steve McQueen. Not only did McQueen wear the now-famous Monaco watch in the movie, he also donned professional driver Jo Siffert’s Chronograph Heuer racing suit. The watch became so commonly associated with Le Mans that the model 1133 (the Monaco), is nicknamed the “McQueen Monaco.”

The Monaco watch celebrated its 50th anniversary in 2019, making it one of the longest-standing models in the racing world. Since the model 1133 is built for demanding scenarios like racing, frequent TAG Heuer watch repair isn’t the biggest worry.

Watch Repair Costs

If you’re thinking about purchasing a TAG Heuer watch, you’re probably a bit worried about what you’re going to have to pay for TAG Heuer watch repair down the road. While it does cost a bit more than standard watch repairs, you shouldn’t have to worry about paying for costly repairs too often since their watches are built for durability. As long as you keep up with routine maintenance and avoid setting your watch at the wrong time, it should last a long time.

The exact cost of watch repairs depends on what kind of repairs you need done. In some cases, you may need a new battery or a new strap for your watch, which isn’t incredibly expensive or time consuming. However, you can expect to spend a lot more if you need a mechanical watch overhaul or an expensive replacement part. All in all, TAG Heuer watch repair costs shouldn’t be too far off from what you’ll find with other mechanical watches.

The Right Decision

Shopping for a watch isn’t the easiest thing to do, especially when you’re planning on spending thousands of dollars. Fortunately for you, you can learn a lot about the watch you’re considering buying with a little bit of research. Chances are you’ll find TAG Heuer to be one of the most recommended names.

If you want a watch that’s sleek, precise and built to last, TAG Heuer is a good option. However, it’s important to have a good TAG Heuer watch repair shop in Highlands Ranch, CO. Lucky for you, Matheu’s Fine Watches can take care of all your TAG Heuer watch repair needs to help you keep your watch in pristine condition.